@ PMCA - Graphic Designers and Artists Reinvent the Alphabet.

Getting Upper:
Graphic Designers and Artist Reconsider the Alphabet
Now Through September 4, 2011
@ the Pasadena Museum of California Art.

Inspired by language-based experimentation and how it can unlock new avenues of cultural expression, Getting Uppe
r curator Amos Klausner charged twenty-six designers with re-imagining a letter from the alphabet, using the illegibility and deconstructive nature of graffiti as their starting point. If "getting up" describes the recognition that a graffiti artist seeks through proliferate tagging, getting upper is the term that Klausner uses to suggest breaking free from history, from the global marketing culture that long-ago borrowed the best of the graffiti scene, and from legibility itself. The result is an alphabet that reconsiders our collective understanding of what a letter can be and how it functions to create language and meaning.

Each of the 26 letters has been published as a limited edition run of 100 silk-screened posters and will be available for sale at the museum store and online.

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